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Creating a successful advertising campaign that not only retains current customers but also lures in new customers.

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What considerations must be made in creating a successful advertising campaign that not only retains current customers but also lures in new customers as well?

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Solution Summary

This solution highlights some important considerations when creating an advertising campaign that both lures new customers and retains current customers.

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When an advertising campaign is developed, it is important that there is a clear message that is communicated. This normally requires consumer segmentation and categorization because not all messages are going to be viewed equally by all consumers.

When an ...

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