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Adherence of a corporation to their oaths or codes

Creative Code: We the members of the American Association of Advertising Agencies, in addition to supporting and obeying the laws of legal regulations pertaining to advertising, undertake to extend and broaden the application of high ethical standards. Specifically, we will not knowingly create advertising that contains:

False or misleading statements or exaggerations, visual or verbal

Testimonials that do not reflect the real opinion of the individual(s) involved

Price claims that are misleading

Claims insufficiently supported or that distort the true meaning or practicable application of statements made by professional or scientific authority

Statements, suggestions, or pictures offensive to public decency or minority segments of the population.

We recognize that there are areas that are subject to honestly different interpretation and judgment. Nevertheless, we agree not to recommend to an advertiser, and to discourage the use of, advertising that is in poor or questionable taste or that is deliberately irritating.

What do you think of this oath and do you believe that the majority of advertisers follow this code? Please use examples of advertisers that do or don't follow the code.

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I think that this oath is mandatory for Associations such as these to have and they are politically correct. In other words, it is what should happen. However, it is definitely not what happens on a regular basis. Nevertheless, it has gotten better as companies have been getting fined for advertising false ...

Solution Summary

Creative Code: We the members of the American Association of Advertising Agencies, in addition to supporting and obeying the laws of legal regulations pertaining to advertising, undertake to extend and broaden the application of high ethical standards. Specifically, we will not knowingly create advertising that contains:

False or misleading statements or exaggerations, visual or verbal

Testimonials that do not reflect the real opinion of the individual(s) involved

Price claims that are misleading

Claims insufficiently supported or that distort the true meaning or practicable application of statements made by professional or scientific authority

Statements, suggestions, or pictures offensive to public decency or minority segments of the population.

We recognize that there are areas that are subject to honestly different interpretation and judgment. Nevertheless, we agree not to recommend to an advertiser, and to discourage the use of, advertising that is in poor or questionable taste or that is deliberately irritating.

What do you think of this oath and do you believe that the majority of advertisers follow this code? Please use examples of advertisers that do or don't follow the code.

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