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Branding: Business to Business Company

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Branding Beyond Consumer Products / Services

Pick a brand that falls into one of these categories:

Business-to-Business
Destination (i.e., Location)
Corporation (this relates to the overall corporation, not to one of its brands)
Event
Ideas / Causes
Public Character (Acting Celebrity, Politician, Sports Star, Corporate Executive, etc.)
Personal Branding (branding for yourself)
Put the brand name and the category in the subject line of this week's discussion.

Critique the brand by presenting and reviewing brand elements, various marketing strategies, relevant competition and target markets. Provide a short list of what you perceive as the brand's major strengths and weaknesses. Our goal is to observe how branding strategy is applied beyond the consumer products that are discussed in most other weeks of the course.

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Solution Summary

The branding of a business to business service is provided in a structured manner in this response. The related references are also provided.

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In compliance with BrainMass rules, this is not a hand in the ready assignment but is only guidance. Please do not copy and paste any part of my response

One brand that falls into the business-to-business category is Robert Half.
Destination:
The headquarters of Robert Half is located at Menlo Park, CA, United States, Currently; it has operations in more than 345 locations throughout the world.
Corporation:
Robert Half International Corporation Inc is a human resource consulting firm that has operations all over the world and is considered to be the world's largest finance and accounting staffing firm. Robert Half is a component of S&P 500, commenced operations in1948, and has more than 13,000 employees in 2020. The company provides a variety of services such as recruitment, outsourcing of HR services, and human resource consulting.
Events:
Robert Half participates in events organized by the Association of Corporate Counsel, the American Payroll Association, and the American Institute of Certified Public Accountants. The AICPA members can get exclusive discounts through the AICPA Member Discount Program, Robert ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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