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Why are branding and elevator pitches important?

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Why are branding and elevator pitches important? Provide an example of an elevator pitch and explain its outcome.

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Solution Summary

This solution explains why branding and elevator pitches are important to companies' marketing practices.

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Branding is important because it gives a clear message to consumers about the quality of the product or company (www.wealthjournals.com). Branding also encourages loyalty to products and it influences consumers to seek after the product or company. Branding is a form of marketing which allows consumers to recognize the product or company among many different and similar products. Branding can also provide protection from someone stealing your name or product, along with registering the trademark of the product or company (www.wealthjournals.com).

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