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    AT&T and the condition needed for successful branding

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    What are the conditions favorable to successful branding? Describe each and why you think they are important to branding. Discuss how three of these conditions apply to AT&T as an example.

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    https://brainmass.com/business/branding/at-t-and-the-condition-needed-for-successful-branding-348339

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    CONDITIONS FAVORABLE TO BRANDING

    Most marketing managers accept branding as desirable and are primarily concerned with
    assuring the success of the brand name of the product(s) they are marketing. The following
    conditions would be favorable to successful branding:

    1. The demand for the general product class or in the selected target market(s) should be
    large enough to support a profitable marketing plan.
    2. The demand should be sufficiently strong so that the market price will offer a large
    enough margin over additional promotion cost to make the effort worthwhile.
    3. It is best when there are economics of mass production. If the ...

    Solution Summary

    marketing: What are the conditions favorable to successful branding? Describe each and why you think they are important to branding. Using AT&T as an example to show how this works.

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