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AT&T and the condition needed for successful branding

What are the conditions favorable to successful branding? Describe each and why you think they are important to branding. Discuss how three of these conditions apply to AT&T as an example.

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CONDITIONS FAVORABLE TO BRANDING

Most marketing managers accept branding as desirable and are primarily concerned with
assuring the success of the brand name of the product(s) they are marketing. The following
conditions would be favorable to successful branding:

1. The demand for the general product class or in the selected target market(s) should be
large enough to support a profitable marketing plan.
2. The demand should be sufficiently strong so that the market price will offer a large
enough margin over additional promotion cost to make the effort worthwhile.
3. It is best when there are economics of mass production. If the ...

Solution Summary

marketing: What are the conditions favorable to successful branding? Describe each and why you think they are important to branding. Using AT&T as an example to show how this works.

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