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Processes of Branding and Packaging

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What process is often central to branding and packaging decisions that attempt to capitalize on consumers positive associations with an existing brand or company name?

a. stimulus generalization
b. differential discrimination
c. stimulus condition
d. stimulus discrimination

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Solution Summary

This is a discussion on branding and packaging that is associated with associations with existing brand and company name.

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Stimulus generalization occurs when the tendency for the conditioned stimulus to evoke similar responses after the response ...

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