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Product and Branding

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Sonic, a hypothetical start-up company, is getting ready to introduce a new multifunction personal digital assistant (PDA), also known as a handheld computer. Sonic's new product in entering a marketplace crowded with offerings from palm, Handspring, and other PDA makers. Despite intense competition, Sonic can rely on numerous strengths. First, its PDA has a superior handwriting recognition system, which simplifies use. Second, it bundles valuable feature found only on higher-price rival products. Third, Sonic's PDA can accept any palm-compatible peripheral; and fourth it is priced lower than competing models. However, it weaknesses include: lack of brand awareness and image; lack of color display screen; and slightly heavier weight than mo

1. Product and Branding

a. Identify and describe 4, potential, new PDA products (e.g., varieties of PDAs, etc.)

b. What is the core benefit of the Sonic PDA? Explain.

c. What are the attributes and benefits suggested by the Sonic brand?

d. How can Sonic use packaging and labeling to support its brand image?

any idea how to approach this assignment

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This provides the Product and Branding plan for PDA

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New PDA products

1.
PDA including Smartphone may include Bluetooth wireless connectivity, an improved keyboard, an enchanced digital camera, a removable battery, and an enhanced 320x320 display.

2. PDA including smart games and interactivity

3. ...

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