Stages in product life cycle, marketing mix, branding and packaging strategies.
QuickMBA (2010) suggests that a product undergoes these stages, "introduction stage, growth stage, maturity stage, and decline stage".
In the Introduction Phase, it "includes the product launch with its requirements to getting it launch in such a way so that it will have maximum impact at the moment of sale" (Komninos, 2002).
This stage involves heavy and costly advertisements. The most common strategy is advertisement on national TV. This promotion can cost millions of dollars. This is made during the introduction phase on the understanding that the potential income from product sales will write off advertisement expenses.
Others will use controversy to introduce a product. When Dan Brown's novel, "The Da Vinci Code" was released into the market, it was succeeded by a multitude of critics specifically by the religious sectors. Such controversy created and introduced a huge market for both the novel and the movie versions. Dan Brown need not spend a single penny to promote the product. Major TV networks want a live interview of him (for free). Since its introduction to the market, about "40 million copies in 44 languages" according to Branch, et. al.
The Growth Stage, according to the Irish Times ...
This solution identifies the stages of product life cycle. It also discusses marketing mix, branding and packaging strategies.