Purchase Solution

Distinguish mass marketing from target marketing

Not what you're looking for?

Ask Custom Question

1. Distinguish clearly between mass marketing and target marketing. Use an example.

2. What are the 4 types of pricing strategies - give an example of each.
.
3. Nielsen Media Research obtains ratings of local TV stations by having households fill out diary questionnaires. These give information on who is watching TV and what program. What are the limitations of this questionnaire method?

4. Give an example where packaging costs probably lower total distribution costs and an example of raised costs?

5. What should a marketing manager consider when setting the price level for a product in the early stages of the product life cycle?

Purchase this Solution
Solution Summary

The expert distinguishes mass marketing from target marketing. The four types of pricing strategies are examined.

Solution Preview

1. Distinguish clearly between mass marketing and target marketing. Use an example.

Answer:
In mass marketing strategy the firm tries to capture as much of the market it can possibly capture. According to this strategy, the firm usually market different products to different group or class of people or promotes the same product through different means. The seller who has adopted the mass marketing strategy generally engages in mass distribution, production and promotion of a single product for all the buyers. It has been found out that the mass marketing reduces cost and increases profit margin.

Ex-Coca cola use the mass marketing strategy while promoting Coke in a 6.5 ounce bottle to the buyers.

Target marketing strategy includes marketing programmes that has been designed by keeping all the wants and needs of a local customer group in mind. This local customer group could be in the trading area, individual store or neighborhood.

Target marketing strategy is performed using three activities market segmentation, market targeting and market positioning.
Ex-Citi Bank adopted target marketing strategy by adjusting its banking services in each branch based on the neighborhood demographics.

2. What are the 4 types of pricing strategies - give an example of each.

Answer:

The 4 types of pricing strategies ...

Solution provided by:
Jayant Kumar, MBA
Education
  • MBA, Indian Institute of Finance
  • Bsc, Madras University
Recent Feedback
  • "I've posted a similar question for another course. It's post 657940, and it's a practice problem that I'd like to use for the final exam. Your help will be greatly appreciated. "
  • "thank you!"
  • "Thank you again Jayant. You are super fast. "
  • "Thank you Jayant. You are appreciated. "
  • "Again, thank you Jayant. You are wonderful. "
Purchase this Solution
Free BrainMass Quizzes
Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Operations Management

This quiz tests a student's knowledge about Operations Management

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Lean your Process

This quiz will help you understand the basic concepts of Lean.

View More Free Quizzes
Related BrainMass Solutions

  • Value of Mass Marketing in the Modern World

    "These broader target markets include more people and have greater potential return on investment from marketing activities" (Romaniuk, 2012).

  • Is Mass-marketing Dead?

    The manufacturer must now realize that target marketing is the only viable strategy, and that the traditional mass marketing model for paper towels will no longer work.

  • four target marketing strategies

    Rationale: Selecting Target-Marketing Strategies based on levels of Market Segmentation Examples: 1. Mass Marketing: Ford E.g. Henry Ford offered any colour "as long as it's black" - Undifferentiated 2.

  • Market demassification has resulted in an ever-increasing number

    The trend has been from mass marketing to niche marketing. In mass marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.

  • Targeted Marketing and Mass Marketing

    The differences between Target Marketing & Mass Marketing are that in target marketing, the messages are aimed at small clearly defined market segments or individual prospects. Mass marketing delivers general messages to large, markets.

  • Mass Marketing

    547751 Mass Marketing Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market.

  • Shift in mass media marketing investments

    Fragmented mass markets: Mass markets have fragmented due to which there has been change of marketer's shift from mass marketing.

  • Mass Marketing is Dead versus Mass Marketing

    255058 Mass Marketing is Dead versus Mass Marketing With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts?some critics claim that mass marketing is dead.

  • Mass Marketing in the Present Day

    A good example of this is Tide, who some would argue doesn't need to use targeted marketing, but in this world of the internet, mass media available in more homes, and personally targeted advertising from social media even the big brands need to target

View More Related Solutions