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Mass Marketing is Dead versus Mass Marketing

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With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts?some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market.

Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

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Solution Summary

The solution examines if mass marketing is dead or not. The expert determines if marketers will adopt more and more refined market segmentation schemes fueled by the internet.

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When considering this debate, I have to side with the fact that mass marketing is dead.

With new technologies (such as database mining tools) having become available to marketers in recent years, target demographics can be reached more efficiently (and cheaply) than ever before. As such, the total cost per viewer, and ultimately the total marketing cost per sale have decreased significantly.

While some may counter that there will always be room for mass marketing, this is not the case. Consider ...

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