With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts?some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market.
Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.© BrainMass Inc. brainmass.com October 25, 2018, 1:11 am ad1c9bdddf
When considering this debate, I have to side with the fact that mass marketing is dead.
With new technologies (such as database mining tools) having become available to marketers in recent years, target demographics can be reached more efficiently (and cheaply) than ever before. As such, the total cost per viewer, and ultimately the total marketing cost per sale have decreased significantly.
While some may counter that there will always be room for mass marketing, this is not the case. Consider ...
The solution examines if mass marketing is dead or not. The expert determines if marketers will adopt more and more refined market segmentation schemes fueled by the internet.
GE Healthcare and BOP Markets
Need help to determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare's growth in this market segment.
Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.
Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
Determine the manner in which GE Healthcare's strategy to improve its position in BOP markets contributed to the organization's value chain in both emerging and developed markets.