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    four target marketing strategies

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    In marketing they talk about four target marketing strategies (undifferentiated, differentiated, concentrated and micromarketing).

    Describe four companies that use or follow these strategies (e.g. company A uses undifferentiated, company B uses differentiated, etc.). Explain your responses

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    https://brainmass.com/business/marketing-strategy/four-target-marketing-strategies-81536

    Solution Preview

    Please see response attached.

    A few years back, the Business section of the Globe and Mail ran a story about Rob Magaw, a young man in California who makes his living washing cars. But it's not just a living, it's a growing business that supports four employees, and it's not just any cars. Ron Magaw washes only red and black cars (concentrated), and he charges US $125.00. Ron Magaw is practicing Niche Marketing. What additional services could he add to move himself into the Micromarketing category? Be sure to differentiate carefully between niche marketing and micro-marketing.
    http://www.atkinson.yorku.ca/~lripley/imUsegment.htm To help answer this, let's look further.

    It is important to understand that the target- Market Strategies relate directly to the different levels of Market Segmentation. For example, notice below that mass marketing is associated with undifferentiated marketing strategies, whereas segment marketing is associated with differentiated strategies. Similarly, Niche or ...

    Solution Summary

    In marketing they talk about four target marketing strategies (undifferentiated, differentiated, concentrated and micromarketing). This solution describes four companies that use or follow these strategies (e.g. company A uses undifferentiated, company B uses differentiated, etc.).

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