Explore BrainMass

Explore BrainMass

    Factors Marketers Consider in Market Research+ Strategies

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What factors do marketers consider when looking at market research? How do marketing strategies differ when targeting the four market target levels (segments, niches, local areas, and individuals)?

    © BrainMass Inc. brainmass.com June 4, 2020, 2:11 am ad1c9bdddf
    https://brainmass.com/business/branding/factors-marketers-consider-in-market-research-strategies-445449

    Solution Preview

    Marketers are typically looking for a solution when looking at market research. Market research can enable a marketer to make better decisions by examining brand loyalty, name awareness, perceived quality, and brand associations, for instance. In looking at market research, marketers must consider if the research is the result of principles of the scientific method: hypothesis, prediction, and testing. The goal of market research is to uncover useful information so it is key that the research is accurate. It is also important to consider the cost of market research when considering the results. One may look at information and be surprised at its' brevity. As a result, perhaps one might draw an incorrect conclusion, if the marketer did not realize that funds were limited for the research or the research was not done with an eye to accuracy. The ...

    Solution Summary

    This solution outlines factors marketers consider when looking at market research. It also outlines how marketing strategies differ when targeting the four market target levels (segments, niches, local areas, and individuals. It includes links.

    $2.19

    ADVERTISEMENT