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Promotion Mix, Message Strategies & Social Media

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What are some of the different factors can affect the promotion mix?

What are two different message strategies that have been in commercials within the last year. Where they effective or not effective? Why?

How would you define social media?

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What are some of the different factors can affect the promotion mix?

Many factors affect the promotional mix, including the method that the product enters the market, the type of product being promoted, the stage in the product's lifecycle, and the target market characteristics. In addition, the actions of competitors and available funds to promote also impact the promotional mix. Marketers must identify their strategy based upon the research that they have performed in the marketplace, as well as their knowledge about their own product. Certain types of products may be better promoted in different ways. For instance, cigarettes are barred from television so it would be wise to consider legislation as well. High-end fashion is typically done in magazines. In addition, a marketer's access to resources to support the brand play a large factor in the promotion mix. One would promote a brand new product differently than a service that is in the mature phase. ...

Solution Summary

The solutions discusses the different factors that can affect the promotion mix, and discusses two different message strategies that have been in commercials within the last year, and their effectiveness. It also defines social media. Includes APA formatted references.

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