The Five Tools of the Marketing Promotional Mix
Not what you're looking for?
What are the five tools of the promotional mix?
Purchase this Solution
Solution Summary
This solution discusses the five tools of the marketing promotional mix.
Solution Preview
The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools:
- Advertising
- Public relations
- Sales promotion
- Direct marketing
- Personal selling
Source: www.cim.co.uk/mediastore/10_min_promo_mix.pdf
More Info:
A business' total marketing communications programme is called the ...
Purchase this Solution
Free BrainMass Quizzes
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Operations Management
This quiz tests a student's knowledge about Operations Management
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Basics of corporate finance
These questions will test you on your knowledge of finance.