What are the five tools of the promotional mix?© BrainMass Inc. brainmass.com March 4, 2021, 5:51 pm ad1c9bdddf
The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools:
- Public relations
- Sales promotion
- Direct marketing
- Personal selling
A business' total marketing communications programme is called the ...
This solution discusses the five tools of the marketing promotional mix.