The Five Tools of the Marketing Promotional Mix
What are the five tools of the promotional mix?
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The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools:
- Advertising
- Public relations
- Sales promotion
- Direct marketing
- Personal selling
Source: www.cim.co.uk/mediastore/10_min_promo_mix.pdf
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A business' total marketing communications programme is called the ...
Solution Summary
This solution discusses the five tools of the marketing promotional mix.
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