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    The Five Tools of the Marketing Promotional Mix

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    What are the five tools of the promotional mix?

    © BrainMass Inc. brainmass.com May 20, 2020, 12:25 pm ad1c9bdddf

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    The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools:

    - Advertising
    - Public relations
    - Sales promotion
    - Direct marketing
    - Personal selling

    Source: www.cim.co.uk/mediastore/10_min_promo_mix.pdf

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    A business' total marketing communications programme is called the ...

    Solution Summary

    This solution discusses the five tools of the marketing promotional mix.