The Five Tools of the Marketing Promotional Mix
Not what you're looking for? Search our solutions OR ask your own Custom question.
What are the five tools of the promotional mix?
© BrainMass Inc. brainmass.com December 24, 2021, 4:54 pm ad1c9bdddfhttps://brainmass.com/business/marketing/five-tools-marketing-promotional-mix-14615
Solution Preview
The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools:
- Advertising
- Public relations
- Sales promotion
- Direct marketing
- Personal selling
Source: www.cim.co.uk/mediastore/10_min_promo_mix.pdf
More Info:
A business' total marketing communications programme is called the ...
Solution Summary
This solution discusses the five tools of the marketing promotional mix.
$2.49