Five tools of the promotional mix
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Name and define the five tools of the promotional mix suggested by the text.
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Solution Summary
This solution discusses five tools of the promotional mix.
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Advertising, public relations, sales promotion, direct marketing and personal selling are all aspects of the Promotional Mix.
Advertising:
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.
Public Relations:
Publicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of ...
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