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Five tools of the promotional mix

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Name and define the five tools of the promotional mix suggested by the text.

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Solution Summary

This solution discusses five tools of the promotional mix.

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Advertising, public relations, sales promotion, direct marketing and personal selling are all aspects of the Promotional Mix.


Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.

Public Relations:

Publicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of ...

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