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    Five tools of the promotional mix

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    Name and define the five tools of the promotional mix suggested by the text.

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    https://brainmass.com/business/marketing/five-tools-of-the-promotional-mix-68086

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    Advertising, public relations, sales promotion, direct marketing and personal selling are all aspects of the Promotional Mix.

    Advertising:

    Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.

    Public Relations:

    Publicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of ...

    Solution Summary

    This solution discusses five tools of the promotional mix.

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