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What is your overall attitude to marketing research? Do you think it is all beneficial, or in some cases it merely gives marketers new insights on how to convince customers to buy something they really don't want or need? Discuss the positives and negatives of marketing research in this context.

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What is your overall attitude to marketing research is determined. Do you think it is all beneficial, or in some cases it merely gives marketers new insights on how to convince customers to buy something they really don't want or need is given. The expert discuss the positives and negatives of marketing research in this context.

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In my opinion, market research are always beneficial, if conducted for the right purpose in the right manner. In other words, market research always provide insights for marketers and management to improve the organization's marketing strategy by providing key insights into hidden trends and ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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