Purchase Solution

Description of Importance of marketing research

Not what you're looking for?

Ask Custom Question

What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

Purchase this Solution
Solution Summary

The importance and goals of market research is determined. The expert determines what should be done to reach a conclusion based on marketing research that are not compatible with the viewpoints of senior management.

Solution Preview

What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

Marketing Research is the process of systematically defining the business problem, gathering relevant information, analyzing data using research techniques and providing recommendations to solve business problems. The goal of marketing research is to adopt a scientific process of solving business problems thereby reducing errors at each step of the research ...

Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

View More Free Quizzes
Related BrainMass Solutions

  • Job Description for Marketing

    144338 Job Description for Marketing Explain in at least one paragraph that lists the marketing-related roles you would need filled. Can you explain in two paragraphs describing one of the marketing roles in more detail.

  • Marketing Research and Marketing Strategy

    Describe the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics. PURPOSE OF MARKETING RESEARCH 1.

  • Marketing Research

    55628 Importance of marketing research Please define the importance of marketing research in the development of marketing strategy and tactics, and identify areas where market research could be conducted.

  • The Importance of the Marketing Research Report

    486752 Discuss the relative importance of the marketing research report to other stages in the marketing research process Discuss the relative importance of the marketing research report to other stages in the marketing research process.

  • Research - marketing

    Justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed.

  • Ecommerce and Internet Marketing

    520373 Ecommerce and Internet Marketing Using three recent articles about Electronic Commerce create a paper with a minimum of 3 to 5 pages for the body of the research paper (APA Format).

  • making bar soap

    What is the need and importance for marketing research in the twenty-first century?

  • Kudler Marketing Strategies

    Justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed.

  • importance of market research

    Let us see the importance of marketing research in the different initiatives of the organization.

  • Ford Motor Company

    426418 Ford Motor Company marketing strategy: Importance and research approach Provide an explanation of the importance of marketing to your selected organization's success.

View More Related Solutions