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Description of Importance of marketing research

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What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

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What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

Marketing Research is the process of systematically defining the business problem, gathering relevant information, analyzing data using research techniques and providing recommendations to solve business problems. The goal of marketing research is to adopt a scientific process of solving business problems thereby reducing errors at each step of the research ...

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The importance and goals of market research is determined. The expert determines what should be done to reach a conclusion based on marketing research that are not compatible with the viewpoints of senior management.

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Important and a brief description of the research design

Please write a three- to five-page literature review on the attached document. Ensure your literature review has the following

Introduction: Provide an overview of the topic. Explain why the question is important and a brief description of the research design. State the purpose of conducting the literature review. Discuss major trends in the field. Explain how the literature review will be organized.

Body: Discuss the current status of the topic. Organize this section according to the previously mentioned themes or something similar. Discuss relationships that may exist in the literature.

Conclusion: Highlight major points discussed in the previous sections. Be sure to relate the information back to the purpose and relevance of the research.

Include a minimum of five sources. Three of the sources must be from peer-reviewed journals. Use and follow APA style for this assignment.

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