Share
Explore BrainMass

Description of Importance of marketing research

What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

Solution Preview

What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

Marketing Research is the process of systematically defining the business problem, gathering relevant information, analyzing data using research techniques and providing recommendations to solve business problems. The goal of marketing research is to adopt a scientific process of solving business problems thereby reducing errors at each step of the research ...

Solution Summary

The importance and goals of market research is determined. The expert determines what should be done to reach a conclusion based on marketing research that are not compatible with the viewpoints of senior management.

$2.19