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making bar soap

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research.

What is meant by marketing research?

What is the need and importance for marketing research in the twenty-first century?

What are the stages in the marketing research process?

What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?

How would you use marketing research to make recommendations on marketing the soap?

Solution Preview

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research.
What is meant by marketing research?

Marketing research is involved with gathering information related to the market of product and the current customer preferences related to the product. Usually, marketing research involves specifying what information is required, gathering relevant data, entering and analyzing the data, and interpreting the results.

What is the need and importance for marketing research in the twenty-first century?

The need and importance for marketing research in the twenty-first century is that in the twenty-first century managers require more accurate information for decision making. Further, the managers are willing to use and act on the marketing research information. The information is required to ...

Solution Summary

This solution gives you strong points concerning making bar soap

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