Prestige Pricing
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Could a retailer charge a prestige price for a convenience product and please provide an example.
Does a decision to use prestige pricing affect how a product is distributed?
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Could a retailer charge a prestige price for a convenience product and please provide an example.
Yes a retailer can charge a prestige price for a convenience product. The idea is that prestige price creates an impression that the product is of a high quality. An example is that of soap. Soap is a ...
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- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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