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Tactical Pricing Strategy

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First, watch the video at the following link: https://www.viddler.com/embed/8790276b

Which of the tactical pricing strategies were discussed in the video? Discuss the evidence of these pricing tactics you observed.

The SBC executive noted that children who start their cycling experience on SBC bicycles will be more likely to purchase SBC products in the future as they grow older. Which of the pricing strategies discussed might come into play in support of this objective? Explain your answer.

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Solution Summary

Pricing strategy in the context of SBC bicycles is discussed in a structured manner in this response. The related references are also provided

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After watching the video, the first tactical pricing strategy that was discussed in the video was product line pricing. This means the separation of bicycles into different quality levels in the minds of the consumer (1). For different types of bicycles, different prices are charged. This means bicycles with different features, bicycles for use in different terrains, and bicycles for different speeds, different prices are charged. The evidence is that bicycles meant for different purposes were charged differently, bicycles for children of different quality were charged differently, and high-end premium bicycles with features that were appreciated by professional bikers were priced high. The second tactical pricing strategy that was discussed in ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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