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For Frito-Lay Inc, describe how the elements (product, place, price, and promotion) of the marketing mix impact the development of the organization's marketing strategy and tactics. Also describe how each element of the marketing mix is implemented.

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Each element impacts the development of marketing strategy and tactical plan of Frito Lay. Let us see each element one by one.

Product has a major impact on the overall marketing strategy and tactics. Each product has its own unique characteristic in terms of taste or flavor, ingredients, positioning, uniqueness, etc. Therefore, based on the individual characteristics and uniqueness of each product, Frito customizes its overall positioning, advertising campaign, promotion strategy and pricing of its product. Product characteristics and features as well as desired positioning vis-a-vis other competitive offerings shape up the overall marketing ...

Solution Summary

Frito-Lay: Four elements of marketing mix

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Marketing Mix: 4 P's of marketing

Please answer the question below considering only 'Place' out of the 4 Ps of the Marketing Mix.

Describe the key points of good or service as it applies to the piece of the marketing mix assigned to you (product, price, promotion, and place).
How will your good or service be affected by other 3 pieces of the marketing mix?
What could you do as a marketing team to expand the market potential of a product?

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