Marketing mix: domestic vs international
Not what you're looking for?
Consider the marketing mix. How does the marketing mix differ in the domestic and International environments? How is it the same? Should International marketing managers standardize the marketing mix? Why or why not?
Purchase this Solution
Solution Summary
A discussion on how the marketing mix would be different in domestic and international markets. A note on how much is standardized and how much cannot.
Solution Preview
Marketing mix in the domestic market will address the corporate targets for the product or service based on research of consumers. This mix can include many forms of advertising and public relations, participation in charity and other socially responsible concerns. Since most ...
Purchase this Solution
Free BrainMass Quizzes
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Motivation
This tests some key elements of major motivation theories.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.