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    Marketing mix: domestic vs international

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    Consider the marketing mix. How does the marketing mix differ in the domestic and International environments? How is it the same? Should International marketing managers standardize the marketing mix? Why or why not?

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    Marketing mix in the domestic market will address the corporate targets for the product or service based on research of consumers. This mix can include many forms of advertising and public relations, participation in charity and other socially responsible concerns. Since most ...

    Solution Summary

    A discussion on how the marketing mix would be different in domestic and international markets. A note on how much is standardized and how much cannot.