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    4 Ps of marketing in a global business environment

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    How do the 4 Ps of marketing differ in a global business environment? Please provide two examples and any references used.

    © BrainMass Inc. brainmass.com March 4, 2021, 7:04 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/marketing-global-business-environment-80343

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    4 P's of marketing differ in global business environment in the sense that a host of factors such as different business cultures, business customs, practices, laws, etc. prevailing in international markets affect the marketing mix decisions by global companies. For example, decisions such as ...

    Solution Summary

    How do the 4 Ps of marketing differ in a global business environment is determined. The expert provides two examples and any references used.

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