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Marketing: GMC Terrain and CSR Strategy

Discuss the the GMC Terrain that you chose with your colleagues. Look at the company's Web site to determine if it participates in any societal marketing activities. If so, briefly describe how the company practices CSR and if you believe in its causes. If the company does not practice CSR, recommend 1 way to align its products with environmental concerns.

Discuss the following points:

How does the company's CSR strategy fit with its marketing mix of the 4 Ps (product, place, price, and promotion)? For example, a company that has quality products may perform community giving activities such as offering pharmaceutical products to places in need after a natural disaster, food to community food banks, scholarships to talented but economically disadvantaged students, and more.

Choose 1 of the 4 Ps of marketing to illustrate how its societal marketing matches this particular marketing P.
Is there another marketing P that you could add to the societal marketing mix, such as people or partnerships?

Solution Preview

Marketing Management:

The GMC Terrain that we have chosen is the Toyota Company. The company is the world's best-known and most successful businesses building trucks and cars in 27 countries for sale in more than 170 markets around the globe. The key element of Toyota's success is its commitment to building, engineering and designing cars in the world regions where they will be sold. The Toyota success is built on innovation both in terms of the processes by which they are made and in terms of its products.

The company participates in societal marketing activities especially in Australia. According to Toyota, corporate social responsibility is a matter of continuous improvement of economic, environmental and social performance, and strategic business planning in order to create sustainable growth over the mid and long-term. One of the ways that Toyota contributes to the society is through its investment in the communities it operates. The community investment of Toyota Australia focuses on hoe the company can share the knowledge, skills and resources to build capacity in the local community.

The company aims to deliver long-term sustainable benefits to the environment through its partnerships with the non-governmental organizations, encourage dealer and employee relationship. It also builds relationship with the stakeholders ...

Solution Summary

GMC Terrain and CSR strategies are examined for marketing.

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