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    How do you believe Corporate Social Responsibility (or Socia

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    1. How do you believe Corporate Social Responsibility (or Social Performance) is related to an organization's corporate and marketing strategy AND an organization's financial performance?

    2. What do you believe might be good methods/metrics to measure Corporate Social Responsibility? Please provide evidence to support your discussion.

    3. Do you feel that an organization's target market(s) will be responsive to an organization's social and cause-related efforts? Why or why not?

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    Solution Preview

    1. How do you believe Corporate Social Responsibility (or Social Performance) is related to an organization's corporate and marketing strategy AND an organization's financial performance?

    When we are dealing with corporate social responsibility (CSR) and an organization's corporate and marketing strategy, we are really dealing with two separate areas. The CSR functions are related to ...

    Solution Summary

    How do you believe Corporate Social Responsibility (or Social Performance) is related to an organization's corporate and marketing strategy AND an organization's financial performance?

    2. What do you believe might be good methods/metrics to measure Corporate Social Responsibility? Please provide evidence to support your discussion.

    3. Do you feel that an organization's target market(s) will be responsive to an organization's social and cause-related efforts? Why or why not?

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