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    Applied Marketing and the Four P's

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    Briefly describe and discuss your selected product with your colleagues. (THE GMC TERRAIN) Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing - product, price, place, and promotion - to differentiate or stand out among its competitors in the marketplace.

    Discuss the following points:

    What 1 or 2 marketing P (product, price, place, promotion) differentiators do you see based on your product versus its competitors in its industry?

    Suggest 1 way to improve on making this product stand out among its competitors.

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    Solution Preview

    The 4 Ps are as follows:

    Product - The GMC Terrain offers a tangible good to a large scale market.
    Price - GMC keeps its offerings relatively inexpensive and allows customers the option to upgrade to higher priced options like luxury interiors.
    Promotion - The advertising, public relations, selling ...

    Solution Summary

    Uses the GMC Terrain to describe the four p's of marketing. Suggests how the product can be improved to stand out from its competitors. Includes suggestions for additional information.