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Four P's of Marketing Most Important

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Which of the four P's of marketing must be emphasized? Why?
250 words, APA format with reference cited.

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Solution Summary

This solution discusses which of the four P's of marketing are the most important and why.

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The four P's of marketing mix: product, place, price, promotion are interrelated. In order to go forward, a company must identify a product or service to market. It is essential to evaluate the market to ensure that the product is viable. This product should be something for which there is a market for, and the company needs to identify and understand the target market and the differentiated differences ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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