Should management consider marketing research when making decisions? Why or why not?© BrainMass Inc. brainmass.com October 17, 2018, 12:32 am ad1c9bdddf
Four P's: product, placement, pricing, promotion.
Product is the product you are selling and its attributes in terms of what it does and who it will be marketed to. Sometime products are upgrades or changes, so consideration of how it will be marketed to new customers while taking into consideration how current customers might feel about the change is a key to making a product successful.
Placement is the placement in the stores. Choosing which stores, which area, upper shelves, lower, middle and eye level are important as well as where the product should be displayed and how much a company is ...
A discussion and description of the 4 P's in the marketing mix and how they impact marketing research.
Research: Market Entry Into China for Medical Devices
I am looking for some help on locating academia based articles (ABInform or lexis/Nexis) on market entry into China for medical devices. other types of regulated products (pharmaceuticals for example) could also be used if in close correlation. I am looking at early market entry needs/requirements, and whether a joint venture is the appropriate mechanism for market entry (versus other types like wholly owned subsidiary, etc.). Listing with abstracts would need to be sent for review of applicability to the topic.View Full Posting Details