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The four P's of marketing and marketing research

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Class, describe the 4 P's in the marketing mix. How does marketing research impact the 4 P's?

Should management consider marketing research when making decisions? Why or why not?

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Solution Summary

A discussion and description of the 4 P's in the marketing mix and how they impact marketing research.

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Four P's: product, placement, pricing, promotion.

Product is the product you are selling and its attributes in terms of what it does and who it will be marketed to. Sometime products are upgrades or changes, so consideration of how it will be marketed to new customers while taking into consideration how current customers might feel about the change is a key to making a product successful.

Placement is the placement in the stores. Choosing which stores, which area, upper shelves, lower, middle and eye level are important as well as where the product should be displayed and how much a company is ...

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