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    Research and discuss marketing promotions used by Dell and Apple.

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    Research and discuss the marketing promotions used by Dell and Apple . Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations. Focus your comments on the communication medium and messages, and how they align with the 4 P's.

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    The Four Ps of Marketing

    While the forms of marketing are almost as varied as the products themselves, there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries. Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account, due to the influence on consumer purchases are product, pricing, positioning, and placement. What is known in marketing circles as the four p's.

    Product is the goods or service you create or obtain to sell to consumers that you can make a profit supplying to consumers. In order to grow or maintain continued profit, this product must be able to ...

    Solution Summary

    The solution researches and discusses marketing promotions used by Dell and Apple.