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Marketing Promotions used by Dell and Apple Computers

Discuss the marketing promotions used by Dell and Apple computers. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. Use promotions currently being used by each organization. Focus the comments on the communication medium and messages, and how they align with the four P's (product, price, promotion, placement (distribution).

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Please see the attached file.

Dell

International

*** Dell goes into heavy descriptions of what can and cannot be intermingled between their different international versions***

*** Dell was extremely tricky in trying to make it difficult to find out about its international issues. Never use Wikipedia as a resource because most instructors do not accept it as reliable but, go here and read this information regarding Dell - http://en.wikipedia.org/wiki/Dell_Computer ***

Some Optional Components may not support operation on non-U.S. English versions of Windows. - Items saved to a storage card will not be visible on devices in other languages. For example, if you save a voice recording on a storage card in a French device, it will not be visible when the storage card is inserted into a German device. To get to the file(s), connect the device to a desktop computer using Windows CE Services, and look in the My Documents folder in the proper language (e.g., "Eigene Dateien" in German). World Wide English (WWE) CD version - The WWE version of Microsoft Windows CE Services, Microsoft Schedule+ 7.0a, and Microsoft Windows 95 Dial-Up Networking Upgrade 1.2 software can operate on Western European versions ...

Solution Summary

This solution of over 2,600 words compares and contrasts the local and international marketing promotions used by Dell and Apple and evaluates their success.

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