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Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.

Marketing and the Virtual Marketplace

Computers: Dell and Apple

Research and discuss the marketing promotions used by the two organizations in your chosen category. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations. (You can also use the Library's Full Text database to research articles about these companies' marketing strategies.) Focus your comments on the communication medium and messages, and how they align with the 4 P's.

Discuss the characteristics of consumer behavior.
Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.

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The Four Ps of Marketing

While the forms of marketing are almost as varied as the products themselves, there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries. Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account, due to the influence on consumer purchases are product, pricing, positioning, and placement. What is known in marketing circles as the four p's.

Product is the goods or service you create or obtain to sell to consumers that you can make a profit supplying to consumers. In order to grow or maintain continued profit, this product must be able to attract new customers.

Pricing is the actual fee you intend to charge for the product or service to your target consumer group for profit. When setting prices, always remember that profits are always affected by any discounts and or allowances you may choose to offer in the future, and be sure that you are setting profits within the legal limits of the law. Many great business plans have failed simply because no one took the time to consider the legal side of planning.

Positioning is positioning the product in your target consumer group's minds. A right positioning strategy has to be in ...

Solution Summary

Tutorial is 6,355 words on Apple and Dell. No references.

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