Explore BrainMass
Share

Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Marketing and the Virtual Marketplace

Computers: Dell and Apple

Research and discuss the marketing promotions used by the two organizations in your chosen category. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations. (You can also use the Library's Full Text database to research articles about these companies' marketing strategies.) Focus your comments on the communication medium and messages, and how they align with the 4 P's.

Discuss the characteristics of consumer behavior.
Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.

© BrainMass Inc. brainmass.com October 16, 2018, 7:12 pm ad1c9bdddf
https://brainmass.com/business/the-marketing-mix/discuss-the-interaction-among-the-marketing-mix-variables-and-the-implications-for-product-promotion-108981

Solution Preview

Please see the attached file.

The Four Ps of Marketing

While the forms of marketing are almost as varied as the products themselves, there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries. Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account, due to the influence on consumer purchases are product, pricing, positioning, and placement. What is known in marketing circles as the four p's.

Product is the goods or service you create or obtain to sell to consumers that you can make a profit supplying to consumers. In order to grow or maintain continued profit, this product must be able to attract new customers.

Pricing is the actual fee you intend to charge for the product or service to your target consumer group for profit. When setting prices, always remember that profits are always affected by any discounts and or allowances you may choose to offer in the future, and be sure that you are setting profits within the legal limits of the law. Many great business plans have failed simply because no one took the time to consider the legal side of planning.

Positioning is positioning the product in your target consumer group's minds. A right positioning strategy has to be in ...

Solution Summary

Tutorial is 6,355 words on Apple and Dell. No references.

$2.19
Similar Posting

Marketing communication techniques

Details: Preliminary market research indicated that target market for IPT has the following characteristics:
Age groups: young adults, middle-age adults
Income levels: from lower middle-class and upward
Consumer groups: individual consumers and businesses
Buying method: currently, 35% would buy from a storefront, 30% would buy "from a catalog or on the Web", and business buyers would direct order
Geographic distribution: research indicates that if IPT markets appropriately, they could increase sales outside the Philadelphia area by as much as 50% the first year. This is based on an anticipated contract with the floral company and the appeal of the Amish products to people from Philadelphia now living in other states and countries
Now it's time to start thinking about "the 4 P's" - product, price, promotion, and placement (distribution). Once again, IPT's owner and financial advisor want to know what you're thinking about before you prepare the entire marketing plan. Document your ideas in a memo. Your memo should address the following points at a minimum:

Promotional strategy you'll use to reach your target markets and how these strategies may vary based on the target markets
Pricing strategy based on the different target markets and plans for the future
New distribution strategy and impact on suppliers and manufacturing
Please submit your assignment.

Objective: Discuss the characteristics of consumer behavior.
Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.
Apply marketing concepts to various business scenarios.
Use effective communication techniques.

View Full Posting Details