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    I need your help finding the answers to some questions in MARKETING

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    I need your help in answering the following questions:

    How do i explain the importance of marketing to organizational success.

    How do I describe the four elements of the marketing mix?

    Assess the importance of marketing research in the development of marketing strategy and tactics?

    Can you help me with these questions and can the answers be more than 3 or 4 sentences?

    Thank you your help is GREATLY appreciated

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    Solution Preview

    1. Marketing is a significant aspect of any business in today's highly competitive business environment because the firms which only look to product enhancement will fine themselves far and away behind the power curve. Marketing has a broad scope and includes all aspects of the business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.

    2. The firm attempts to generate a positive response in the target market by blending e four different marketing mix variables in an optimal manner. These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in ...