I need help finding an ARTICLE on MARKETING STRATEGY and TACTICS
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I need your help finding an article that discusses the relationship between marketing research and marketing strategy and tactics.
And I also need your help in summarising the article and how would i describe the purpose of the marketing reseach and assessing the importance of this research in relation to the organizations marketing strategy and tactics.
Can you help me with this and also can you tell me how I can look up articles on the internet and can you teach me how to summarise, I have no idea on how to do this.
Thank you so much and your help is GREATLY appreciated.
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I need help finding an ARTICLE on MARKETING STRATEGY and TACTICS
________________________________________
I need your help finding an article that discusses the relationship between marketing research and marketing strategy and tactics.
I have pasted an article below with the sources I hope this is helpful.
Marketing Strategy: Marketing Plan
by Bobette Kyle
For many of us, finding the time and commitment to develop an online marketing strategy is difficult. There are so many other obligations vying for our attention it is tempting to push strategies to the back burner. Giving into that temptation, however, means putting your business at a disadvantage.
This is because an overall marketing strategy is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and marketing strategies in your plan will point you toward the best action. Without a strategic plan, you risk becoming unfocused in your marketing efforts, resulting in guesses about what might be best for your business.
To be most effective, your Website (as well as other) marketing strategies should be a part of your overall business marketing plan. By aligning online marketing with your offline efforts, you can better achieve overall company objectives. Additionally, you will present a consistent style and ...
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