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Marketing research and marketing strategy and tactics

I need an article that would further describe the relationship between marketing research and marketing strategy and tactics. Is there an article available on Wal-Mart or the toothpaste?

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Yes, those were actually examples from when I was in school but I did find this about the footballs actually in Argentina and credit problems in Brazil- you can use the find feature to find the specific ideas.


This gives more examples as well as the football example of the challenges in global ...