Share
Explore BrainMass

Marketing research and marketing strategy and tactics

I need an article that would further describe the relationship between marketing research and marketing strategy and tactics. Is there an article available on Wal-Mart or the toothpaste?

Solution Preview

Yes, those were actually examples from when I was in school but I did find this about the footballs actually in Argentina and credit problems in Brazil- you can use the find feature to find the specific ideas.

http://www.lanchester.com/QFD2.html

This gives more examples as well as the football example of the challenges in global ...

$2.19