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Influences of Global Business Failure

I am writing a paper on for a business class and I am stuck on the understand why do businesses fail even after doing some strategic planning. I am trying to under to what degree does market research influence global business failures? Explain how should the two interact in order to successfully enter a market. Also, I have already touched on this but I would like your view on what tactical adjustments can you make to correct malfunctions (ethical, financial legal, political) to avoid a total global business failure.

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Interesting questions and topic, indeed. Please see response attached (also below), as well as one supporting example for consideration.

RESPONSE:

1. I am writing a paper on for a business class and I am stuck on the understand why do businesses fail even after doing some strategic planning. I am trying to under to what degree does market research influence global business failures? Explain to me how should the two interact in order to successfully enter a market.

Marketing research is done to determine if the global venture is a worthwhile one. If the marketing research is done in an effective way and suggests that it is a worthwhile venture, then market entry occurs. In other words, effective marketing research is necessary for a successful global business, but it does NOT guarantee it, mainly because there are many other operant variables that influence both he success and/of failure of global business.

Market research is a part of the overall business strategic planning; it is only one step in the overall planning process. Therefore, the other steps of the planning process also have the power to influence success or failure (see on-line plan at http://www.zeromillion.com/business/business-plan.html).

For example, effective planning in marketing research requires detailed information about your prospective clients, the competition, the industry, and the environment. ...

Solution Summary

This solution discusses why businesses fail even after doing some strategic planning. The relationship between market research and global business failures is explored in terms of how the two interact should relate in order to successfully enter a market. It also discusses the tactical adjustments that can correct malfunctions (ethical, financial legal, political) to avoid a total global business failure. Supplemented with an article on Strategic Planning.

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