Name a factor which can contribute to a Global Business Failure of an organization? Explain the ramifications of a Global business failure to an organization. How can a global organization better prepare itself to protect itself against a global business failure?
The application of similar or standardized strategy worldwide, can be failure especially where forces for global integration are weak and force for national responsiveness is strong.
For example KFC in India was failure because it slipped up by not paying enough attention to the cultural context in which Indians consume food. First, it offered too few choices - with less than a dozen items on the menu to start with compared with 35 at McDonald's. Larger proportions of Indians are vegetarians, which meant a smaller market. A smaller menu simply cut ...
342 words to discuss a few popular strategies for avoiding failure on an international scale as a global business. Reference included.