Your manager has asked you to investigate the internet marketing strategies used by the company's major competitors. Consider Apple, Dell and Gateway.
1. What market segment(s) seem to be targeted by the company?
2. What is/are the most important customer benefit(s) stressed?
3. How does the company attempt to connect (develop a relationship) with its customers?
4. What is the company's chief strategic advantage over its competitors?
5. What features should your company build into its web site that would rival the competitor's site?
The solution discusses the marketing strategies for Apple, Dell and Gateway.
Research and discuss marketing promotions used by Dell and Apple.
Research and discuss the marketing promotions used by Dell and Apple . Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations. Focus your comments on the communication medium and messages, and how they align with the 4 P's.View Full Posting Details