Explore BrainMass

Apple : Marketing mix and competitive advantage

After selecting a global company, which I have chosen Apple, Inc. I need some help explaining in detail the implementation of the 4's marketing mix concept by including their competition such as Dell, Sony, etc, their target market, product strategy, distribution strategy, communication strategy, and their pricing strategy. Because this company is based in over 23 countries what are the differences observed in the implementation of these concepts from one country to another?

Solution Summary

Solution is the detailed analysis of marketing mix concepts of Apple.