Purchase Solution

Assessment of the Competitive Marketing Strategy for Android

Not what you're looking for?

Ask Custom Question

Will Google's Android be successful? Defend your position in terms of whether being available to more phone companies will offset the supposedly technologically superior Apple iPhone which is available only through ATT&T.

The Situation
Google's Android is availabe to any and all cell phone carriers. Apple's iPhone is available only through ATT&T.

Purchase this Solution

Solution Summary

The solution discusses the marketing strategies that may be used for Google Android, in competing with the Apple iPhone. The various components of the marketing strategy are discussed, in terms of the external and internal environment and the approaches used to develop a strategy for the Android, including the marketing mix evaluation.

Solution Preview

Google's Android should be successful as a substitution or replacement for the Apple iPhone in many market segments. Those segments are widespread across many cell phone carriers, so this strategy for the Android makes sense from a marketing standpoint, whether the new product is a substitute or not.

Consumers are standing in line for the product, so providing many ...

Solution provided by:
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
Recent Feedback
  • "Thank you so much!"
  • "Great work"
  • "thanks for the information"
  • "Thanks for the information"
  • "Excellent Work, very well-written, clear and concise."
Purchase this Solution


Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.