Will Google's Android be successful? Defend your position in terms of whether being available to more phone companies will offset the supposedly technologically superior Apple iPhone which is available only through ATT&T.
Google's Android is availabe to any and all cell phone carriers. Apple's iPhone is available only through ATT&T.
Google's Android should be successful as a substitution or replacement for the Apple iPhone in many market segments. Those segments are widespread across many cell phone carriers, so this strategy for the Android makes sense from a marketing standpoint, whether the new product is a substitute or not.
Consumers are standing in line for the product, so providing many ...
The solution discusses the marketing strategies that may be used for Google Android, in competing with the Apple iPhone. The various components of the marketing strategy are discussed, in terms of the external and internal environment and the approaches used to develop a strategy for the Android, including the marketing mix evaluation.
Three tiers of non-customers and Blue Ocean strategy
Each team will post their final paper that they created in weeks 4 and 5 as an attachment. Label the post "Team A," for example, so it will be clear which team posted the paper. Please read each one, and choose one on which you wish to comment. Your comments should include a very brief overview of the paper (1-2 sentences), an assessment of the initial versus the final strategy canvas presented, additional aspects that the team might have considered in terms of the buyer utility map, the three tiers of non-customers, and the overall Blue Ocean Strategy the team used.
This paper was focused on the Amazon Kindle. It does not have to be but about a paragraph long.View Full Posting Details