Purchase Solution

Environmental Scan: Apple

Not what you're looking for?

Ask Custom Question

1) Research and describe the internal and external environments of Apple using an environmental scan.

2) Determine what competitive advantages each company has and what strategies each company is using.
a) How does each company create value and sustain competitive advantage through business strategy.
b) What measurement guidelines is each company using to verify its strategic effectiveness?
c) How effective are the measurement guidelines that each company is using?

Purchase this Solution
Solution Summary

Research and describe the internal and external environments of Apple using an environmental scan.

Solution Preview

I would like to choose Apple as one of the companies for my research.

The internal environment of any company includes its strength, weakness, synergy and distinctive competences. One of the greatest strength of Apple is consistency in the product development, level of innovation, marketing communication and focused differentiation. Consistency, along with high quality and zero defect products reduces the felt level of risk among the customers. The continuous focus on innovation, their hunger for perfection stands them out from their competitors. They have currently launched Mobile Me service and the iPad, a tablet device based on the iPhone OS. The continuous product innovation based on research and development is their biggest asset.

Another important strength of Apple is its supreme ability to understand customers. . They have always been futuristic and developed straight forward marketing plans which can empathize customer's needs and provide them with the best solutions. The iPhone's release in 2007 is a perfect example. Before the iPhone, no smartphones used touch as a primary means of input. However, after its release, the scenario changed completely.
External environment for any company would include its opportunity, challenges and risks. Apple provides huge gamut of innovative products which gives it great opportunitiy to capture the market share. Demand for these products is increasing year on year basis. But, at the same time there is a fierce competition in the industry which provides great threat to all the players.

For example, product life cycle in Apple's industry has really shortened and competitors are coming out with newer products much more quickly than before, forcing market leaders like Apple to continuously innovate and come out new technologies, product ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "Very good! "
  • "thanks"
  • "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

View More Free Quizzes
Related BrainMass Solutions

  • Environmental Scan: Apple Inc. Trends

    522213 Environmental Scan: Apple Inc. Trends Do an environmental scan by designating the environmental force and then identifying the trends for Apple Inc. Put the scan in a template similar to the one in figure 3-2.

  • Complete the External Environmental Scan for Apple

    The solution assists in completing the external environmental scan for Apple.

  • Principles of Management: Microsoft

    Recognizing the importance of developing strategies to adapt to environmental uncertainty, what steps would you take to scan your business environment?

  • Environmental Scanning Methodology

    One of the key advantages of conducting an environmental scan before making a decision is the fact that an environmental scan can alert organizational leadership to factors that can help to prevent him from making this advantageous decision that could

  • Performing an Environmental Scan and Evaluating Business and Technology

    354821 Performing an Environmental Scan and Evaluating Business/Tech Help discuss the following questions. What are the most important factors to consider when performing an environmental scan?

  • Internal and External Environmental Scans

    The solution contains an example of both the internal environmental scan (SWOT analysis) and external environmental scan for the Kudler Fine Foods company.

  • Enviromental Scan

    558653 Enviromental Scan What can you learn by engaging in an environmental scan that can influence strategic decision making and enterprise performance?

  • Environmental scan for a high end grocery store

    Give an example of an Environmental scan for a high end grocery store An example of an environmental scan for a high end grocery store will be extensive analysis of the competitive scenario, analysis of current and forecated economic conditions

  • internal and external environment

    External environmental scan To conduct the external environmental scan, we will first look at the competitive scenario. Competition is intense in the retail food industry.

View More Related Solutions