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internal and external environment

Environmental Scanning

Determine how to create value and sustained competitive advantage through strategy.
Evaluate an organization's internal and external environments using an environmental scan.

A. Use the Kudler Fine Foods Virtual Organization for this assignment. The Executive Team at Kudler has expressed a desire to grow more rapidly and as a result Kudler needs to consider some alternative strategies.

B. Perform an environmental scan of the Kudler Fine Foods Virtual Organization. Internal and External environment

C. Write a summary of no more than 700-words of Kudler's internal and external environments.
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Environmental Scan for Kudler Fine Foods

Let us start with the internal environmental scan. We will conduct a SWOT analysis to identify strengths, weaknesses, opportunities and threats for Kudler Fine foods.


One of the major strengths of Kudler Fine foods is its product mix. The organization offers high quality fine foods and gourmet offerings to its customers. The freshness and quality of its products has earned the company a strong reputation in its local area. The company has been able to charge a premium pricing for its upscale, high quality and fresh specialty foods.


One of the weaknesses of Kudler is its limited presence. The company is not a nationwide retailer and its geographical presence is limited in a particular area. The company does not possess huge resources as compared to larger nationwide chains and thus, finds it difficult to compete against far more powerful players.


Great opportunities exist in front of the company to leverage on its strong brand reputation and high quality ...

Solution Summary

Evaluate internal and external environment of Kudler fine foods