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Internal and External Environmental Scans

How would you determine if a strategy has created value and sustained competitive advantage for Kudler Fine Foods?

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Environmental Scan for Kudler Fine Foods

Let us start with the internal environmental scan. We will conduct a SWOT analysis to identify strengths, weaknesses, opportunities and threats for Kudler Fine foods.


One of the major strengths of Kudler Fine foods is its product mix. The organization offers high quality fine foods and gourmet offerings to its customers. The freshness and quality of its products has earned the company a strong reputation in its local area. The company has been able to charge a premium pricing for its upscale, high quality and fresh specialty foods.


One of the weaknesses of Kudler is its limited presence. The company is not a nationwide retailer and its geographical presence is limited in a particular area. The company does not possess huge resources as compared to larger nationwide chains and thus, finds it difficult to compete against far more powerful players.


Great opportunities exist in front of the company to leverage on its strong brand reputation and high quality ...

Solution Summary

The solution contains an example of both the internal environmental scan (SWOT analysis) and external environmental scan for the Kudler Fine Foods company.