Environmental scanning and useful resources
Not what you're looking for?
When conducting environmental scans, what are a few of the resources that you found the most useful?
Why is concentrated growth considered the least risky strategy? When is concentrated growth not a good strategy to employ?
Purchase this Solution
Solution Summary
This is a discussion of useful resources when conducting environmental scans.
Solution Preview
When conducting environmental scans, what are a few of the resources that you found the most useful?
Environmental scanning involves looking at three different environments which ultimately define the company's playing field. The most useful resources are class texts written by various authors and can be found in various libraries. The texts are usually very good when defining all the core concepts for related topics and it lays a good foundation for the topic at hand. Other than internal sources that a company might have and learn from, external resources of hard data on which to base strategic decisions are vital to conducting successful environmental scans. Trade magazines that deal with the specific industry might come in handy, as well as the university library. The University library ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.