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Google marketing

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1. With a portfolio as diverse as Google's, what are the company's core brand values?

2. What's next for Google? Is it doing the right thing taking on Microsoft with the concept of cloud computing, and Apple in the fight for smart phones?

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https://brainmass.com/business/marketing/google-marketing-597629

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1. With a portfolio as diverse as are the company's Google's core brand values?

It's best to engage in one speciality really, really well, Money can be made without doing evil, and Great just isn't good enough are some of the core brand values ...

Solution Summary

This solution provides explanations regarding Google's marketing.

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Nexus 7 Tablet by Google

Corporate Mission and Objectives
Broad Marketing Objectives
Situation Assessment
Market Including Segments
Competition-Total
Internal
Technology (as needed)
Political (as needed)
Social/Cultural

Product Market Definition

Product
Customers
Benefits
Territory

Market Strategy

Target Market Selection
Product Configuration
Positioning

Marketing Programs

Program Objectives
Action Plans
Timing
Resources and Budget

Results and Performance Measurement

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