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Marketing Principles of a Global Organization

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Question Details:

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:

- Describe the main line of business of the company

- Names four of the countries in which the company operates

- Explains, in detail, the implementation of the 4P's marketing mix concept by the company including:

Target market
Product strategy
Distribution strategy
Communication strategy
Pricing strategy
Describes any differences observed in the implementation of this concept, from one country to another

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Solution Preview

Here are the main ideas on which you may focus your paper. I hope this helps:

Summary: Google is the leading company in search engines and advertising on the world wide web. It offers software and telecommunications services and operates globally out of many countries. Google caters to a plethora of cultures and languages. Its international and adaptable 4P's marketing mix shows us why it is successful on a global scale. Google is always offering new and up-to-date services that are relevant to the countries it operates in.

Describe the main line of business of the company:
Google is in the industry of software and services. It maintains an index of web sites and other content, and makes this information freely available to anyone with an Internet connection. Google's mission is 'to organize the world's information and make it universally accessible and useful.' (reference: google.com, forbes.com)

Names four of the countries in which the company operates
Amongst the many countries, four prominent countries in which Google operates includes the United States of America (the origin of Google), The United Arab Emirates, Germany, and Japan. Each country has its own Google websites in their local language.

The implementation of ...

Solution Summary

This text discusses the ways in which marketing principles that impact a global organization, also considering the 4P's of the marketing mix.