2. You are the marketing manager for a global organization. You have developed a business product that can be marketed both in the U.S. and Japanese markets. Describe the steps needed to understand buyer behavior and how would you develop a marketing plan to fit the needs of both of your target markets.
1. Describe the role that marketing research plays in market development. Provide two examples of marketing research techniques that are in use at your company or that you have experienced recently.
Marketing research plays a critical role in market development. It enables marketer to understand the consumer needs of his segment, study the consumer preferences, find out the communication that will be most effective, understand the pricing he should use, and select the most appropriate channels of distribution.
In my company tow examples of market research are a survey on the consumer attitudes towards the products of our company. The second was an ...
marketing research in market development is discussed very comprehensively in this explanation..