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Lessons on Forecasting Use

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What are three lessons learned relative to the importance and effectiveness of forecasting market demand? What are three lessons learned relative to the importance and effectiveness of market research? As a result of using the simulation this week, what concepts and analytic tools will you be able to use in the development of your marketing audit (i.e., how do you expect to apply what you learned)?

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400+ words on what can be learned about the effectiveness of market forecasting. Reference included.

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FORECASTING MARKET DEMAND AND MARKET RESEARCH

* What are three lessons learned relative to the importance and effectiveness of forecasting market demand?
Market demand is the total volume bought by a defined customer group in a defined
geographical area, in a defined time period, in a defined ...

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