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financial planning product

1. Describe a financial planning product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a financial planning product or service that failed over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?

2. What are three lessons learned relative to the importance and effectiveness of forecasting market demand? What are three lessons learned relative to the importance and effectiveness of market research? Based upon the above answers what concepts and analytic tools could someone use in the development of a marketing audit?

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1. Describe a financial planning product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a financial planning product or service that failed over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?

Moneytree is a professional financial planning product used by financial advisors and other professionals. The product was successful because it helped the users to see financial statements in frequently used formats like GAAP unlike some of the competiting products like Naviplan and used a simple layout. Thus the calculations were easy to understand. The software provided flexible, powerful planning functionality while leveraging advisors' planning time. Briefly it helped its users to accomplish complex financial planning tasks in a simple environment that can help them to avoid making mistakes. Besides the pricing strategy was also more feasible than Naviplan's products. For example Moneytree sold its product in two categories. Silver Financial Planner (A simple version) sold for $450 in ...

Solution Summary

The solution describes financial planning for a product.

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