Purchase Solution

financial planning product

Not what you're looking for?

Ask Custom Question

1. Describe a financial planning product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a financial planning product or service that failed over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?

2. What are three lessons learned relative to the importance and effectiveness of forecasting market demand? What are three lessons learned relative to the importance and effectiveness of market research? Based upon the above answers what concepts and analytic tools could someone use in the development of a marketing audit?

Purchase this Solution
Solution Summary

The solution describes financial planning for a product.

Solution Preview

1. Describe a financial planning product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a financial planning product or service that failed over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?

Moneytree is a professional financial planning product used by financial advisors and other professionals. The product was successful because it helped the users to see financial statements in frequently used formats like GAAP unlike some of the competiting products like Naviplan and used a simple layout. Thus the calculations were easy to understand. The software provided flexible, powerful planning functionality while leveraging advisors' planning time. Briefly it helped its users to accomplish complex financial planning tasks in a simple environment that can help them to avoid making mistakes. Besides the pricing strategy was also more feasible than Naviplan's products. For example Moneytree sold its product in two categories. Silver Financial Planner (A simple version) sold for $450 in ...

Solution provided by:
Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "This is a great help...Thank you"
  • "Thanks for the advice!"
  • "Oh my gosh u are awesome... A++"
Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Financial Planning

    Similarly, if a business wants to differentiate its product/service by investing in research & development, financial planning assesses the cost of research & development, the costs related to differentiating the product/service, the risks inherent in

  • strategic planning and financial planning

    planning and financial planning of Microsoft.

  • Business Plan and New Entrepeneurs

    ., establishment of new business for the manufacture and selling of new product or diversification of the existing business by introducing new product in the market, it is necessary to make the detailed financial planning.

  • Dell's Initiative

    Financial planning correlates with the strategic planning process of an organization, because financial planning manages the allocation of resources to help meet the strategic plan's objective.

  • Starbucks Strategic Initiative

    For Starbucks, financial planning is extremely necessary to undertake various strategic planning initiatives, such as expansion via opening of new stores into new geographical territories, introduction of new product categories, etc.

  • Smart Spot products by Pepsi

    This initiative will impact Pepsi's financial planning in the sense that company will not only need to earmark funds for research and development for this product but will also need to set aside funds for manufacturing, marketing/advertising and sales

  • financial accounting and managerial accounting

    Product and service costing. Allocation of cost to production and services is mandatory for tax and financial accounting purposes, and is necessary for decision making and planning.

  • Financial Planning in Competitions

    Good financial planning enables management to have more funds available for marketing, increasing operations, and product development.

  • managerial accountant

    327981 Managerial accountant Generally forecasting and planning is considered the purview of the financial accountant or the forecasting and planning department.

View More Related Solutions