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Smart Spot products by Pepsi

Please help with the following problem.

Smart Spot products by Pepsi

Describe how this initiative will impact the organization's financial planning and how will the organization's initiative impact costs?

You can find this on the 2007 annual report.

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This initiative will impact Pepsi's financial planning in the sense that company will not only need to earmark funds for research and development for this product but will also need to set aside funds for manufacturing, marketing/advertising and sales. As FMCG companies and beverage makers such as Pepsi spend a huge amount of money on advertising, marketing and promotion of any new product on a global basis, this initiative on a new product development will surely expand the advertising and marketing budgets of the company in the first year of launch, without yielding any significant ...

Solution Summary

This posting describes how the initiative will impact the organization's financial planning and how the organization's initiative will impact costs. The explanation is given in 380 words.

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