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    Market Positioning Strategies

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    Use Exhibits 4.8 and 4.9 (attached) to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position. (200 word min.)

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    Step 1
    The firm of my choice is PepsiCo and the product we select for assessing the firm's strategy is Pepsi. The generic strategy the company is applying for Pepsi is differentiation strategy. There is no evidence that the company is using a cost leadership strategy because other cola drink manufacturers also price their products similar to that of PepsiCo. However, the company PepsiCo uses focus strategy or strategic scope to focus ...

    Solution Summary

    This posting gives you a step-by-step explanation of generic strategy. The response also contains the sources used.